Thus a funny person, alive to the wisdom of building [his] brand, calcifies into a humorist, or a clever person into a witticist. It can be very amusing, Dickensian, when a fictional avatar has a narrow, caricatured personality: the girl who says, exclusively, shit girls say, or the tween hobo or out-of-touch masculine blowhard who is always true to type. It’s a lot less funny when a real person, supposedly the many-sided hero of his own life, decides to say only one sort of thing, and say it all the time.
how should a person be (on twitter)? I think we’re all still figuring it out. Lately I have begun to suspect that in order to be heard — really heard, permanently heard, MEGA-heard — a person might, paradoxically, need to micro-stfu.
At least I might.